Wednesday, 18 March 2015

Adult LEGO Sets: How Many is Too Many?

This year has kicked off with several expensive, LEGO exclusive sets released and even more announced. LEGO are increasingly chasing the AFOL dollar, and some fans are feeling that the hobby is becoming harder to keep up with. But are there really more adult targeted sets being released than before? And where does saturation point come?

Wednesday, 4 March 2015

Dinosaurs in LEGO: From Adventurers to Jurassic World

The trailer has proudly told us that this Summer, the park is open. And what self-respecting theme park would not have a slew of merchandise to go along with it? At New York Toy Fair, the LEGO range for Jurassic World was revealed. It’s not the first time that LEGO have held the licence for this movie series, nor the first time that men and dinosaurs have co-existed in brick built form.

Friday, 27 February 2015

Tourists Love LEGO: Wales Gets Building, The LEGO Movie 4D Adventure Coming to LEGOLAND

It seems that tourism involving LEGO has been going rather well recently. As well as boosting product sales, The LEGO Movie has increased ticket sales at the LEGOLAND theme parks around the world - leading to a new attraction coming, The LEGO Movie 4D Adventure at LEGOLAND. In preparation for the new season, the LEGOLAND Windsor Resort team are readying the Driving School cars for opening day. Meanwhile, Bob Carney has build a replica model of Rhuddlan Castle as part of a campaign to promote historic sites in Wales to visitors. Read on for more info, images and videos.

Thursday, 19 February 2015

LEGOLAND California 2015: The Death Star and Heartlake City

“The Death Star will be completed on schedule.” – Darth Vader.

Hopefully the Model Buidlers at the LEGOLAND California Resort didn’t need Darth Vader to motivate them, but either way it looks like plans for 2015 are well on track. Read on to find out more about the new addition to Star Wars Miniland, and the all-new Heartlake City area coming to the increasingly popular theme park. 

Sunday, 15 February 2015

LEGO Star Wars Constraction, or As Luke Said to Vader, “Nooooooo!”

When LEGO Star Wars is the runaway success that it is without any movie support, it is not surprising that marketing guys and bean counters at LEGO sit around all day slapping one another on the back and wondering what new ways they can find to milk more money from their most lucrative license. If only they had come up with anything else…

Wednesday, 11 February 2015

The LEGO Movie Wins the BAFTA

The LEGO Movie has been recognised by BAFTA, the British Academy of Film and Television Arts, even though it was snubbed from receiving even a nomination in the best animated film category by the Oscars. The recognition of the movie that Phil Lord and Chris Miller created – along with the team of artists around them – was well deserved. This seems like a good time to look back at what a year it’s been for The LEGO Movie.

Tuesday, 27 January 2015

LEGO Ideas Community Vote for More Science

LEGO Ideas user Alatariel saw her project Research Institute (21110) not only be released as an official LEGO set, but generate huge buzz and great sales too. It’s no surprise following the set’s popularity that Alatariel’s latest project, Science Adventures, has also hit the threshold of 10,000 supporters and will be reviewed by LEGO for possible official release.