The latest news out of LEGO, showing profit and sales increasing yet again, focused LEGO Friends as the runaway success story of the year. With all of the push that LEGO Friends received as the company seeks to tap into the girl market, who knows to what extent other lines exceeded expectations. But the news certainly seems to be mean that LEGO Friends has kicked off to a great start.
Friday, 31 August 2012
Friday, 17 August 2012
It’s the time of year when we listen to the whisperings in the force to see what Star Wars sets LEGO may be releasing next January. The following list is a rumour list, and we will have to wait until an official announcement to know exactly which sets on the list turn out to be accurate.
Sunday, 5 August 2012
LEGO acquired the rights to produce Disney sets to much fanfare in 2009. Since then there have been ranges based on variety of Disney characters. They have been met with a varied reaction from fans and varied success when it comes to sales. Read on for some thoughts on where LEGO has been with the Disney license so far, and where it might be going in the future.